In this post, we are going to discuss about e-commerce business in relation to the scope of business branding and how it can be done successfully by entrepreneurs.
Business branding in E-commerce business
The term “business” has been used in different forms like small businesses, sole proprietorship, corporation etc.
It is used as a generic name for any form of business irrespective of its size. The word “business” has evolved from “business”, and was first invented by the French. Later, European businessmen started using the title in America.
The popularity of internet has increased the demand and importance of all kinds of products. People now prefer to sell their own products in the form of online bsuiness instead of buying them in bulk. There are many successful examples of people who have achieved this.
For example eBay started without any prior experience of selling any product. Even after having thousands of customers on their platform they kept increasing their number of users. This made them become one of the most popular sellers of goods online business. They also offer free delivery facility on orders up to $50. This will make them more appealing for potential customers and also help them increase their sales by attracting new customers.
How to get more traffic on your E-commerce business stores
Now-a days, there is huge competition among stores, companies and other websites to attract as much traffic as possible. Internet offers a large range of choices to reach out to as many people as possible. So, it is very important for the entrepreneurs to get lots of traction in their marketing campaign so that more people can see their products, and then find that their products are better than those of others in market.
It may sound impossible but it is actually very easy to start your e-commerce business. All you need is to use a website. You cannot just think of advertising your products through social media apps or even use print publications. If you want to create awareness about your products, you would need to invest some time on researching about those products and creating an exclusive content for all the competitors. And, if you want to stand out from the crowd and do well for sale than all you have to do is to get creative about it.
Simple examples to get the idea of E-commerce business
A simple example idea of e-commerce business from Amazon is how they have created unique pages for every section of their site. To show what they sell in each section people click on specific items from their list. Then they are shown relevant images of that item in front of customer’s face. It makes shopping easier for customers.
One of the reasons which influence people towards choosing this method of purchasing everything online rather than going out and getting physical products is because of less availability of physical products and limited options.
This is why online business marketing plays so vital role for the entrepreneurs. Nowadays almost everyone wants to start a brand and develop it. But, how much time and money should you use? How much resources do you have? I have heard of many times that entrepreneurs must invest $4 to $6 million for every new client. That should be enough. Let me tell you another thing. You can grow only when you work. Growth means investment and growth is not a function of time. When you are thinking of developing a brand, don’t forget, the development will always take a long time and it’s important that you focus on your future plans
So, this means that you have to focus on future and how your business is moving ahead of every competitor. Also remember you don’t want to stay behind in the whole process. Just think like an entrepreneur of 20 years ago. So, if you are investing big amount of money, keep thinking. Think of the future and how your business is progressing towards that direction. No doubt, making these kinds of investments is quite tough. But, you have to pay attention to it before you complete your plan.
ECommerce Business Model:
E-commerce business model describes the basic structure of how business functions. It usually contains two parts:
Product Page
It describes all the information about the product being sold while a branding company. Like picture, description and specifications. Also, it has descriptions of how and where customers can purchase such a product. However, there is no limit for products which the seller sells. Therefore, you don’t have to make separate links for each kind of product. On both sides of the page, you have to include the name of the actual product. As per the rules of web, the seller has to allow consumers to buy something if he/she is interested in it. This is called user friendly interface (GUI).
Marketplace Profile
Business branding is one of the most important factor in branding company and to attract the buyers for your online business. Once the buyer comes to the specified website using his/her browser, the system shows him/her the best available products. After selecting the product of interest, it takes him/her to a payment page. Here he/she can place the order using credit or debit cards. Then after placing the order, the seller pays the price for the product.
Payment Processor
At some stage after the order is placed, we send the order to our seller. Depending upon the product, payment is taken in various ways.
Delivery & Outcome Page
A part of the same webpage, the seller’s address, postal address, bank details and phone numbers of the customer are displayed. During sale, seller sends delivery note to buyers giving complete information about the ordered product and price as per the specification. Moreover, there is also a request for further information like date of birth, city, zip code, time, and number of delivery person.
Ecommerce Website Design
When you want to start a branded store, you can go with any design you want. You can have any kind of design. For example, you can choose any way with which you want to display your products. Some of the famous website designs are given below:
eBay
Amazon
JYB
Flipkart
Nike
Nidli
Apple
You can create your own page, but they have to be made according to the rule. Apart from that, the top of the page should be attractive and interactive to your audience. Remember to add more categories while designing the homepage of your business. Add as many images, text boxes as you want and anything else that can tell about your business. We all know that a good image attracts right away to a potential customers. So, make sure to spend some extra hours on it to grab the maximum number of views.
Conclusion:
In conclusion, online business isn’t just about sales anymore. With the advent of internet people start trying things new. They start experimenting and try different things in business branding. So, it’s not only about creating a website, it is very important for a branding company to maintain it regularly too. Your social pages need updating frequently, so that people can read them easily. You need to promote your business in such a manner that doesn’t give any chance for rivals to copy up your strategy. And, it is also important to remember that social networks play vital role in promoting your business. So, try to stay updated and focused on growing your business.
Do follow all the techniques like SEO, promotion. Keep looking at reviews of your existing clients. Go for professional advice for your requirements. Finally, remember that you are a businessman and you have to put your heart into it.
